TikTok

TikTok In-Feed Ad Specs

Quick Answer

For TikTok Non-Spark In-Feed Ads, TikTok lists vertical 9:16 as the recommended dimension, with 540 x 960 px or higher for vertical video. It also lists horizontal and square options, supported formats, duration up to 10 minutes, file size up to 500 MB, and bitrate of at least 516 kbps.

Quick Reference

Platform: TikTok
Category: Social Media
Topic: In-Feed ad specs
Recommended ad dimension: vertical 9:16
Minimum vertical size: 540 x 960 px or higher
Supported Non-Spark formats: MP4, MOV, MPEG, 3GP, AVI
Non-Spark duration: up to 10 minutes
Non-Spark file size: up to 500 MB
Last checked: July 2026

Prepare in one place

Publish Action

Prepare a TikTok In-Feed ad creative with safer size and text placement.

Open TikTok Ad Preset View Templates

Use one preparation flow for sizes, titles, descriptions, keywords, and checklists instead of switching between separate tools.

Important Notes

Spark Ads can use specifications from the original organic video.
Non-Spark Ads have explicit upload requirements.
Safe zone behavior can vary by dimension, caption length, device, and ad format.

Best Practices

Build vertical first.
Keep the first seconds active and clear.
Avoid fake buttons or unsupported interaction cues.
Check spelling, grammar, audio clarity, and text readability.

Do / Don't Examples

Correct:

9:16 product demo with clear motion and readable text.
Short message, strong hook, and centered product.

Wrong:

Static image used for most of the ad.
Fake "Swipe up" instruction when the placement does not support it.
Blurry video with tiny caption text.

Publish Action

Use Dokuntag Publish to prepare a TikTok ad creative layout and check safe-zone placement before export.