Etsy
Etsy Image Size
Quick Answer
Etsy recommends listing photos that are at least 2000 px wide and 2000 px high. The first listing photo should be at least 635 px wide and 635 px high to avoid appearing lower in search, but Etsy describes the 2000 px notice as a recommendation rather than a publishing block. Etsy does not specify one universal numeric aspect ratio for listing photos; thumbnails can be cropped into square, portrait, and landscape views.
Next step: check the file dimensions with the Image Size Checker, preview the first thumbnail in Etsy, and review the full listing with the Listing Readiness Checker. See the Etsy hub for related listing guidance.
Quick Reference
- Platform: Etsy
- Category: Global Marketplace
- Topic: Listing image size
- Documented recommendation: at least 2000 px wide and 2000 px high
- Search-visibility threshold: first photo at least 635 px wide and 635 px high
- Supported file types: JPG, GIF, PNG, SVG, or HEIC
- Unsupported behavior: animated GIF and transparent PNG; transparent areas appear black
- Ratio: no single required numeric ratio in the reviewed listing-photo guidance
- Last checked: August 3, 2026
Prepare in one place
Publish Action
Prepare Etsy listing images with a safer high-resolution preset in Dokuntag Publish.
Use one preparation flow for sizes, titles, descriptions, keywords, and checklists instead of switching between separate tools.
Important Notes
- Documented recommendation: Etsy recommends both dimensions be at least 2000 px; its listing form says a smaller image can still be published despite the suggestion.
- Search-visibility guidance: Etsy says the first photo should be at least 635 px in both dimensions to avoid showing lower in search.
- Verified file rule: Etsy supports JPG, GIF, PNG, SVG, and HEIC shop images, but not animated GIFs or transparent PNG behavior.
- Crop behavior: The primary photo becomes the thumbnail and may be shown in square, portrait, and landscape crops. Etsy provides thumbnail and crop controls.
- Orientation recommendation: Etsy recommends a horizontal or landscape original for flexible thumbnail use, while also noting that a first photo can be horizontal or square. This is presentation guidance, not a fixed aspect-ratio requirement.
Practical Image-Preparation Checklist
- Start from an original at least 2000 px wide and high rather than enlarging a small file.
- Keep the product and essential details near the center with enough surrounding space for multiple crops.
- Use the same general shape and visual treatment across the gallery when practical.
- Check that color, variation, quantity, and included items agree with the listing text.
- Preview the first image in all available thumbnail views before publishing.
- Keep the subject clear at mobile thumbnail size and avoid relying on small overlay text.
- Use sRGB when accurate color reproduction matters; Etsy converts uploaded images to sRGB.
Common Mistakes
- Treating 2000 × 2000 px as a required square aspect ratio rather than minimum recommended dimensions.
- Uploading a first image below 635 px in either dimension.
- Placing essential product details at an edge that a thumbnail crop can remove.
- Assuming one crop preview represents every Etsy placement.
- Enlarging a small source image and introducing visible pixelation.
Publish Action
Use the Image Size Checker as a dimension check, then verify the actual Etsy crop and thumbnail. Continue with the Listing Readiness Checker or the broader publishing workflow.
Do / Don't Example
- Suitable preparation: a sharp 2400 × 2400 px source with the product centered and room for alternate crops.
- Suitable preparation: a high-resolution landscape source whose subject remains clear in square, portrait, and landscape previews.
- Risky preparation: a 600 × 600 px first photo, even if it uploads.
- Risky preparation: a vertical image with essential details at the top and bottom edges.
These are Dokuntag preparation examples, not official Etsy approval samples.
Template
Use the product image checklist when preparing listing images:
- Download:
/templates/product-image-checklist.txt - Final action: use the Etsy listing checklist after checking the first image as a mobile thumbnail.
Source transparency
Reference context
- Reviewed
Etsy Help’s image requirements, listing creation, and photo editing pages were checked on August 3, 2026. They support the size recommendation, first-photo threshold, accepted file types, thumbnail role, and multi-crop behavior described above. No universal required listing-photo aspect ratio was found in those pages.
Last checked: August 3, 2026. Recheck Etsy Help and the current listing editor if upload validation, thumbnail controls, or search-visibility guidance changes.
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