eBay
eBay Title Limit
Quick Answer
An eBay listing title has a maximum of 80 characters. Use the available space for accurate terms such as product type, brand, model, size, color, condition, and model number; do not add irrelevant words merely to reach 80.
Next, check the draft with Product Title Checker, then review the eBay Selling Preparation Hub or run the Listing Readiness Checker.
Quick Reference
- Platform: eBay
- Topic: Listing title
- Official maximum: 80 characters
- Safe style: exact product + key attributes
- Put strongest terms early
- Avoid: ALL CAPS, decorative symbols, and irrelevant keywords
- Publish use: draft and count title before publishing
- Last checked: August 3, 2026
Prepare in one place
Publish Action
Turn this rule into a product title and listing checklist workflow in Publish.
Use one preparation flow for sizes, titles, descriptions, keywords, and checklists instead of switching between separate tools.
Important Notes
- eBay Help says a title should be clear, concise, correctly spelled, and no more than 80 characters.
- eBay Seller Center encourages sellers to use the available title space for relevant keywords and product details.
- Eighty characters is a hard maximum. Filling every character is a recommendation only when the added words remain accurate and useful.
- Item specifics should support the title instead of being repeated awkwardly in it.
Best Practices
- Start with what the item is.
- Add brand, model, size, color, and condition when relevant.
- Use natural spacing between words.
- Keep abbreviations understandable.
Common Mistakes
- Joining words together to save space.
- Repeating the same keyword many times.
- Adding words like LOOK, WOW, or SALE instead of product attributes.
- Using a short title that hides important details.
Do / Don't Examples
- Compliant and specific:
Nike Boys Blue Lace-Up Sneakers Size 3 AB0011-234 - Compliant and readable:
Vintage Blue Ceramic Coffee Mug 12 oz Excellent Condition - Overloaded:
WOW BEST Nike Shoes SALE SALE LOOK Rare Must See Perfect Gift - Hard to read:
ceramicmugbluecupcoffeegiftkitchen
The overloaded examples waste space or reduce clarity even when they remain under the technical maximum. A title can be valid in length and still be poor listing copy.
Publish Action
Use the Product Title Checker to review clarity and crowding, then use the Listing Readiness Checker for the wider listing workflow.
Related Searches
Resources
- marketplace-title-template
- keyword-mistake-checklist
Source transparency
Reference context
- Reviewed
Verified: eBay’s first-party guidance sets an 80-character maximum and calls for clear, relevant title terms.
Practical guidance: Dokuntag recommends using only accurate product attributes; reaching 80 characters is not a goal by itself.
Official / primary sources
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